Antelope Valley Press – Enfoque publication
Logo design, Branding
Enfoque is Spanish for focus. This is the name of a new 2017 product by the Antelope Valley Press, the largest-circulation daily newspaper in Palmdale, California. The idea behind Enfoque was to provide the Spanish-speaking readers of the AV Press a serious and trustworthy source for local news in their native language, which was non-existent before. We wanted to keep the logo simple, easy to read and to the point.
After a few concepts and drafts on paper I went to Illustrator to refine the ideas, narrow it down to the best, chose the color scheme and presented the final product, which consisted of the logo, business card, sell sheet, and the publication layout.